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Blogs have had such humble beginnings, but they are humble no longer. In the past, blogs merely helped pass the time. Blogs provided a convenient forum for airing issues and recording thoughts. Some people blog to gain some acknowledgment and recognition for their brilliant ideas. Some other bloggers wrote to find kindred spirits who shared their opinions and preferences. Now, blogs have become a new marketing medium.

Not all blogs are effective as marketing tools, though. It all depends on two things: the blog content and the blog style. For blogs that work, heed the following guidelines.

Blog Content

Content is definitely important. Think about a blog about nothing or a blog with nothing particularly interesting. Such a blog is unlikely to gain a following, and you certainly don,t want that. The essence of marketing is reaching and convincing as many as your target market as you possibly can. If your blog holds nothing to catch and hold your potential customers, attention, then you have blog in vain. Blog to snag people,s attention, and snag attention with an interesting subject.

Try writing anecdotes of experiences that people could imagine or to whom your readers could relate. Remember who your readers are in order to ascertain what they will find interesting. The antics of your dog, however funny the story or however well written the post, will perhaps not be very interesting to bankers or cat lovers. In short, keep your posts interesting to your target readers.

Blog Style

You are not going to catch an audience and a market with trite sentences that have no impact and no concern for grammar and syntax. Write active sentences whenever possible for more fast-paced and dynamic passages. Forgo the generic modifiers for specific ones so that your words can draw a picture in your readers, minds. For instance, instead of writing, I am mad, tell your readers that, I felt my blood pressure rise. I heard my pulse pound fast, and I saw a red haze in front of my eyes.

However, do not go over to the extreme side. Some posts have been written with no consideration to proper sentence structures. In some posts, you will see heaps and heaps of modifiers in one sentence; the result is a completely unbalanced and weak statement. Misplaced punctuations and modifiers, wrong prepositions and conjunctions are the things that make a blog totally incomprehensible and therefore utterly ineffective.

You should make sure that your grammar and writing skills are up to par, or find a competent writer who will ghost write for you. Remember that you are writing the blogs to attract interest, but mainly in a positive way. Fill your blogs with content that are riddled with grammar mistakes, and you will be leaving a very poor impression of yourself, your business and your site to your target market.