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5 Ways to Improve Your Myspace Campaign

Myspace is a great place and its home to many marketers. Some are professional and others are amateurs. This article will help you develop the ultimate lead generation system, so whether you have a business, or would like to start one, you are going to need leads, because leads = survival. Before I get into 10 proven strategies, it is of utmost importance that you understand Web 2.0. Web 2.0 is a phrase coined by O’Reilly media at one of their conferences referring to a second generation of extremely popular websites known for social networking. Now the only tool I recommend is Myspace. I see Web 2.0 as a powerful collection of useful tools. So the pundits can talk about it while I build powerful networks, and build opt-in lists.

The first rule of Web 2.0 is you never talk about Web 2.0; the second rule of Web 2.0 is you never talk about Web 2.0. Lol, I love the movie Fight Club, but I always talk about Web 2.0 because it forces everyone to get better. Want to know why? Well the premise of Web 2.0 is authenticity, so if you want to be a successful Web 2.0 Marketer be prepared to have solid information to give away. For instance there are so many realtors on Myspace, but I have yet to see one with a guide to home buying. The days of telling people what you do are over, that was for the 80s and early 90s. People are on information overload, they want information they can use. So when building your network it must be done in the presence of potential customers.

The next rule of Web 2.0 is to have a product of value, one that truly benefits them, Web 2.0 is not for spammers or anyone looking to try and sell on their first attempt. Web 2.0 is about building relationships and credibility.

The next rule is to have an opt-in list or newsletter. This will automate your follow up and build your credibility. Any marketer worth a dime has a newsletter, from pop stars to successful financial planners.

Lastly, you must not violate the Terms of Service of Myspace or any other social networking site. Make your page a fun community allow interaction between yourself and your friends. Never put blatant sales copy in your messages, comments, or bulletins. The key is to keep it classy, post recipes, post anything you know and would like to share.

Now that you know about Web 2.0 go and create your Myspace profile at www.myspace.com. If you have one, or are building one follow these principles and you will be off to success.

Myspace Principle 1. Share some information about yourself and tell a story. Don’t list details, but use descriptive words.

This is what I wrote:

Hey this is Eric Dick; my friends sometimes call me "the middle man"I also like lots of music and I love to read, not necessarily books all the time but I love the internet. I also like travel, I was fortunate enough to be able to visit family in Buenos Aires last summer. I conversed with my 83 year old Uncle in Spanglish, but somehow we managed to really understand one another and I learned so much from him. He really mastered life in all aspects, and his most important message to me was, "Manage your mind". How he came to understand such ideas seemingly all on his own is still a mystery to me, but basically he rekindled an interest in books like Rich Dad Poor Dad, Think and Grow Rich, and The Science of Getting Rich.If you feel like chatting about positive mind set, The Law of Attraction, or anything in general hit me up.

Myspace Principle 2. Develop Interactive Content. If you provide a service, write some relevant blog content about your industry, as well as posting brain teasers or funny jokes. Like I said you want to make this a fun community place.

Myspace Principle 3. Target in on your ideal prospect using Myspace Browse features. In my E-Book I use an example of the local town butcher using Myspace to find potential customers. So if you have a local business use the browse filters to find everyone who lives within 10 miles of your store, use the filters accordingly, so if you are the gourmet butcher find people in the appropriate income bracket, search by last log-in to Myspace because there is no sense taking the time to add friends who have stale accounts. Feel free to add people who are new and send a welcome to Myspace message to them, but DO NOT TRY TO SELL THEM ANYTHING. Your best lead is someone who searches you out.

Myspace Principle 4 Be Stealth-Remember that amateurs send blatant ads and get booted. Lots of people post bulletins on Myspace, so post a bulletin with a brainteaser, when people reply back with the answer, you get to reply with a signature link. For example, post a bulletin like this:

Subject: Who can figure this out?

Body: Two numbers are given in each sentence that needs to be replaced by words. Each word is an anagram of the other - each word can be formed by rearranging the letters in the other word. Based on the clues given in each sentence, do your best to figure out what the two words are. The numbers given in each sentence indicate the number of letters in each word. Take your time on these puzzles, as they are pretty tough. If you can answer more than 10 of them correctly, you're a true anagram guru!

We had driven over a (4) to find a restaurant that served key (4) pie

People will send back answers or guesses, and you respond back with the answer, and you can put a link in your signature that directs them to your blog or business website.

Every time you interact with your network and do not pitch them you are building credibility. These are words to live by.

Myspace Principle 5. Having blogs with valuable information is super important. You also want to create a blog separate from your Myspace Blog that contains 5x more information then what you give out on Myspace. This is where you will post your opt-in list and it’s also a place where you can be aggressive with sales tactics because you do not have to worry about violating the Terms of Service. For that I recommend Word Press or Blogspot.