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If you have been blogging for any amount of time, you have probably heard of Technorati. This blog directory is a very important tool for any blogger, whether you blog for business or for fun. It can help you build traffic and manage your popularity online. Most paid to blog programs require that you be listed with Technorati.

It is very simple to use Technorati. All you have to do is sign up for an account and claim your blog. To claim a blog as your own, you just have to prove that you are indeed the blog owner. There are several ways to do this, but perhaps the easiest way is to post a link to Technorati (which can be erased as soon as you are spidered), which the Technorati spiders will check. Once you have been confirmed as the owner of the blog, it will appear under your claimed blogs.

Anyone who wants to read a blog on a specific topic can search Technorati for tags. When you claim your blog, you have to set up tags and a description. This allows other people to find your blog when they are searching for specific tags. Individual posts can also have tags and you might want to add tags to every post in order to maximize your position in search results.

Once you have your blog or blogs claimed on Technorati, you can access valuable information about your blog. Technorati provides you with a count of how many other blogs link to yours and gives you a rating according to this number. You can also check your Alexa traffic rating to see where you rank.

Technorati also offers a neat little widget that you can place on your blog. This widget allows people to vote for you as their favorite, which means you are placed on their favorites list for easy access at all times. Being a favorite also raises your rank. For pay per post programs, this means you can get higher payments, an obvious bonus!

If you own a blog, you should consider signing up and claiming it on Technorati. The range of tools you get access to is well worth the free sign up. Plus you can boost your popularity and earnings rate simply by participating! It is also a handy tool to find other blogs that are related to your theme, making for an excellent way to network.

Technorati also allows you to ping the site manually or set up your blog to ping automatically. Once Technorati sees that you are posting regularly, it will send its spiders more frequently to check for new posts, as well. So the most up to date version of your blog will always be displayed on the site.

Technorati is more than a simple directory for blogs. It is also a useful promotion tool and has plenty to offer bloggers of all types.