Blogs That Do More Than BlogBlogs are becoming more main-stream with thousands of new ones hitting the web hourly. To compete in a market with an over abundance of supply is extremely difficult and becoming more challenging by the day. In order to separate from the pack and have a chance at success your blog must do more than blog. Enter the advent of the SuperBlog. Blogs that perform more than one function are the next generation of blogging. In many instances a well thought architecture will enable a business or individual to perform the tasks of multiple websites or blogs in just one application. To correctly model the blog so that it can perform multiple tasks requires a well defined set of objectives. Once the objectives are defined your blog can be built so that it will operate 24/7 no matter if its 3:00 a.m. in the morning. Think of the SuperBlog as an employee that requires no maintenance, no salary, no sick days, works on the weekend and with zero headaches. If this sounds like the perfect employee it is. A well thought out blog can perform all of the following tasks and more. 1. Capture the names and emails of all visitors Blogging is a powerful concept and one that can be used by anyone in just about any niche. Finding your niche and then optimizing it by using the many keyword resources in the marketplace will enable the small business or average person to compete and even dominate niches that have been carefully researched. Because of the ease of setting up blogs it has leveled the playing field in terms of content providers. However, in order to leap ahead of the competition incorporating some or all of the tactics above will greatly increase the effectiveness and success of your blog. The concept of a SuperBlog is relatively new. In fact its evolution closely follows the marketing tactics used by some of the nets most brilliant and well respected marketers. Why reinvent what works? Follow the lead of the big players and watch closely as they test and then re-test. When they have it right you will know as everyone else will follow the leader. So in order to get more out of your blog simply think outside the box and think of ways to expand its functionality. In the long run it is worth the added expense up-front to have a long term plan in place. |