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Why Blogging Fails As An Internet Marketing Strategy

You have probably heard that blogging is a hot new way of generating traffic, and bloggers like to throw out jargon like blog and ping, and tag and pic, and XML-RPC servers, and Technorati, and del.icio.us and Digg.

You might even have been fascinated by six figure checks made to the blogger from the Google Adsense program or the Clickbank or Commission Junction digital marketplaces.

Except for a few "star bloggers", most bloggers will never see or even sniff that level of income.

Is it because they have a "bad blog" or have picked a "bad niche"?

Hardly. It all boils down to your mindset.

Here are 5 points to keep in mind on your route to successful, and more importantly, profitable blogging.

* Blogging is a business: There is a saying "If you treat something like a hobby, you will get hobby money out of it." The converse is also true, if you treat blogging as a business, you can expect to make a full time living out of it.

How do you treat blogging as a "business"?

First, you need to have a strategy in place.

It helps to plan:

* What your areas of focus will be
* How you are going to obtain the content
* How often you will be updating your blog

These are things that successful bloggers already do.

But you can go one step further in your path to profitable blogging.

The following are points to consider:

* What your audience demographics are like (country of origin, age, gender division, education level, disposable income)
* Are they "clickers" (who click on online advertising) or "buyers" (who purchase items based on an expert recommendation)
* Sorting through the available online business opportunity and qualifying them to your visitors

Here's another pitfall for would be business-oriented bloggers: Choosing the cheapest and supposedly "highest converting" offers and promoting them to your visitors.

It will be easy to collect email addresses and zip codes from your visitors, and collect between $1 and $2 per lead you collect.

However, if you invest more time and determine their preferences, you might discover their interest might lie in real estate or stock investing, both of which have appropriate products and affiliate programs which pay in the hundreds or thousands in commissions for each successful transaction.

Banking on this opportunity, it will provide you with better time leverage to build a relationship with 1,000 such prospects, rather than collecting 1,000,000 email addresses to reach your first million.

Profitable blogging has everything to do with having the correct mindset and strategies in place. Granted there are a few "accidental" email/zip code submission millionaires, but their numbers are limited.