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Blogging Success

Links in to your website play a major role in how your site ranks in search engines. In Google, you can find out who links to your site. In the Google search field, type: "links: yoursite.com." (You put the name of your website where it says "yoursite.")

The second most important thing for your website ranking, is relevant text that is kept up to date.

One way to add both text and relevance to your website is to add a Blog to your digital arsenal. A Blog is an on-line public journal where you can comment on any topic you wish, post photos and link to other similar blogs.

The Price is Right

Getting your own blog is both fast and easy. Select one of the free services* and you can't beat the price. Blogger and LiveJournal are two of the most popular services offering blogs.

You don't need to know any html or website design to build a blog. Most blogging services offer a wide variety of templates that are easy to use and personalize.

The most difficult thing about blogging is to limit yourself in what you "blog" about. Remember that your blog might be read by your clients. Don't blog about anything too personal, avoid politics and religion if you think that your views can adversely affect your relationships with your clients. Limit your blogging to "safe" topics. Avoid coming across as whiny or antagonistic.

It is perfectly OK to blog about your camera equipment. Write about topics that interest you. The more people that read your blog, the more people will link to it. The more valid links you have coming in to your blog, the higher rating you'll receive from the search engines. And, the higher rating you have, the better chance your blog will come up on the first page of a web search by Google, Yahoo, MSN, or other search engines.

Search the blogging services for topics that interest you, to see samples of what other people are blogging about.

Don't forget to link to your own website from your blog.

How often you update your blog is entirely up to you, but a minimum of once every few weeks is a good measurement to work by. If a blog is left unattended, it will sink lower in the search engine ratings.

Here's to your blogging success!

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